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J Thorac Cardiovasc Surg 2002;123:403-405
© 2002 The American Association for Thoracic Surgery
Editorials |
From the Division of Cardiothoracic Surgery and the Institute of Human Values in Health Care, Medical University of South Carolina, Charleston, SC.
Received for publication Oct 23, 2001; accepted for publication Oct 31, 2001. Address for reprints: Robert M. Sade, MD, Department of Surgery, 96 Jonathan Lucas St, Suite 409, Box 250612, Charleston, SC 29425 (E-mail: sader@musc.edu).
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But times are changing. In the past several decades, the business side of medicine, which has always been present, has risen to a new prominence among the concerns of surgeons. In part, this has been related to environmental change: efforts to control costs through managed care have resulted in substantially lower incomes, and younger surgeons now start their practices with high levels of indebtedness. Both factors provide incentives for surgeons to seek additional sources of income. Another impetus toward increased focus on business is the development of new surgical technologies. As technologies have become more sophisticated, the potential for profiting from them has grown substantially; often, millions of dollars will be made from new inventions and techniques. For many surgeons, business ethics has overtaken, and in some cases, supplanted professional ethics.
I do not speak pejoratively of business ethics. I have little patience with those who reduce business ethics to caveat emptor and then easily knock down that straw man to demonstrate the superiority of professional ethics. In my view, we should respect business ethics in its best expression, much as we view our own professional ethics as an aspirational ideal.
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Business has a central goal, a characteristic that distinguishes it from charities, governments, country clubs, and all other human activities: to maximize the value of the business to the owners over the long term by trading goods and services. Achieving that goal requires businessmen to act in
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